Studio behind Jamsesh rebrands as Hundun Labs
Marking a new era in independent XR game development
London, 22 April 2026 — The game development studio behind Jamsesh, today announced its official rebrand to Hundun Labs, signalling a new chapter of creative ambition, expanded vision, and a deepened commitment to social XR games.
The new name, Hundun, draws from ancient Chinese mythology, a primordial state of creative chaos from which all things emerge. It reflects the studio’s core philosophy: that the best games are born not from formula, but from the fertile, uncharted territory of imagination.
In a meaningful nod to the studio’s origins, Jamsesh will live on as the title of Hundun Labs’ debut game, ensuring the name that started it all remains at the heart of what comes next.
“Jamsesh was where we began. Hundun Labs is where we’re going. And our first game carries that name forward because this journey has always been about play, chaos, and creation.”
— Arthen Sadr-Hashemi, Founder, Hundun Labs
About Jamsesh (the game)
Jamsesh is the studio’s inaugural title, currently in development. Further details, including genre, platforms, and release window, will be revealed in the coming months. The game embodies the spirit of its namesake: experimental, handcrafted, and built with passion.
About Hundun Labs
Hundun Labs is an independent XR game studio dedicated to building worlds that surprise, challenge, and delight. Hundun Labs is currently developing its debut title, Jamsesh.
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Nov 20, 2025